Get to know Jessica East of Noir Marketing & PR
What's the story behind Noir Marketing & PR?
Before starting Noir, the founder managed marketing at FiveRivers Metroparks and found juggling multiple vendors inefficient. She decided to create an agency that could handle diverse needs under one roof.
How has technology impacted Noir Marketing & PR?
Two key developments stand out. Adobe's cloud-based subscription model enables cost-effective software management. Additionally, "our virtual server from WolfTech" keeps distributed team members (including international staff) connected with organized, current files.
How do you stay ahead in marketing and PR?
The founder surrounds herself with smart people and adopts a measured approach: "I'm not a first-adopter of new things, but I'm definitely on the second wave." This strategy allows teams to learn from early adopters while remaining flexible.
Advice for ambitious entrepreneurs?
"Be an asset." Customer service excellence creates indispensable value. By anticipating client needs and making their lives easier, businesses build loyalty and gain powerful word-of-mouth advocates through satisfied customers.
Ready to make your business indispensable? Contact WolfTech to learn more.
